Building Relationships & Customer Engagement through Social Media Promotion
What is Social Media Optimization (SMO)?
Social Media Optimization (SMO) is the process of achieving Marketing Communication and Branding goals through various Social Media Websites. It is a process to optimize websites, and easily connect or interface with online communities and community websites. Social Media Optimization focuses on driving traffic from Sources other than the Search Engines. Social media can take many forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, and videos. It is an important aspect of Web Marketing that helps you build your Company Image, Identification, and Online Communication strategy.
Benefits of Social Media Marketing & Promotion
- It can increase traffic to your site, including incoming links and search engine traffic
- It can increase your site’s link popularity
- It can increase your company’s brand awareness on the Web
- It can increase your search engine rankings
- It gives you quick access to a lot of people
- It’s a great way to build community
- You can find out what your customers are thinking
Social Media Marketing Plan of Action
SMO Pre-Optimization
Free Comprehensive SMO Pre-Optimization Reports (Facebook, Instagram, LinkedIn, X) with real-time traffic Reports plus an Exclusive “Keyword Trend Analysis” with a comparison of search volume patterns across specific regions, categories & various time frames and properties
Basic On-page Optimization for Social Media
Free Comprehensive SMO Pre-Optimization Reports with real-time traffic Reports plus an Exclusive “Keyword Trend Analysis” with a comparison of search volume patterns across specific regions, categories & various time frames, and properties.
Social Media Promotion
- Daily Informative & Promotional Postings on all Social Networking Websites including Facebook, X (formerly) Twitter, Instagram, Linkedin
- Profile Management
- Linking website updates to social media streams & generating user interest & participation
- Creating a positive image amongst customers and site visitors alike
- Effective use of Anchor link variation
- Greater thrust to inbound links generated through user-generated content than conventional mode of text links. The impetus to image links and video links (if any) as viral content enhances web traffic
- Bridging conventional marketing forms with social media streams to create a marketing ecosystem
Story Creation & Management
Creating emotional, compelling, and effective stories to convert visitors into potential traffic, thereby enhancing referral traffic.
Image & Video Optimization
Creating Buzz traffic compared to relying on only conventional modes of traffic for promotion.
Social Network Promotion
Targeted Research
- Traffic Oriented Social Media websites
- Geo-Social Targeting Research
- Targeted website promotion akin to local SEO to strengthen local presence
Off-Site/Off-page Promotion
Web Analytics & Measuring Success with Trackable Data
Effectively utilizing data, metrics, and site performance data with targeted keyword performance to provide a usable, comprehensive report on website improvement areas, and identifying new demographic locations (not generated through tools).
We thank you for your willingness to share information, and the opportunity to present this proposal. If our proposal is accepted, we can begin work on your campaign, once an SMO process contract is signed.
Disclaimer
Social Media Marketing works only when you participate and engage in your social networks. This service frees up your time to concentrate on your core business. It is not designed to replace you in the social networks.