What is Search engine optimization (SEO)?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results.
Benefits of SEO & Web Promotion through Search Engines
High ROI
Higher return on your investment (ROI) than any comparable form of marketing.
Targeted Traffic
Increases the number of visitors actively searching for a particular service or product.
Increased Brand Visibility
Gives your brand a high international profile – and for a comparatively low outlay.
Higher Sales
Increased sales of your product or service.
More Cost-Effective
The most cost-effective way of marketing compared to Pay-Per-Click (PPC) where costs and outlay are ongoing and unpredictable.
Increased Accessibility
Observing sensible optimization procedures makes your site more accessible to all users.
Usability
Site visitors have a more pleasant user experience.
SEO Plan of Action for Web & App promotion
SEO Pre-Optimization
Free Comprehensive SEO Pre-Optimization Reports with Real Time Traffic Reports plus an Exclusive “Keyword Trend Analysis” with a comparison of search volume patterns across specific regions, categories & various time frames, and properties.
On-page Optimization
• Greater thrust to user content that is natural, unique, completely duplicate proof & copyscape checked to avoid content duplication and search engine penalties.
• Advanced site architecture with on-page linking techniques in line with the latest Google Algorithm updates with a better understanding of LSI & LSA technologies.
• Creation of News/Article sections as potential sources to feed fresh content onto the website for users and Search Engines.
Technical SEO
Enhanced web access by all search engines & regular site audit of website performance by a dedicated team.
Analysis of Client’s Marketing Objectives
Establishment of clear business goals and development of a preliminary keyword strategy.
Website Analysis
Review the current website’s application architecture, navigation systems, scripts & layout to identify any required corrections or opportunities to improve performance with recommendations to the client.
Competitor Analysis & Submission of Report
Determine the keyword competitors and the factors that might be in play to help these Web sites to rank.
Submission of Pre-Optimization Report
Submission of Pre-Optimization Report to the client for better comprehension of the current Search Engine rankings of the website and the process involved in increased ranking and traffic.
We thank you for your willingness to share information, and the opportunity to present this proposal. If our proposal is accepted, we can begin work on your campaign, once an SEO process contract is signed.
Off-page Optimization
- Link Building with a greater thrust to inbound links generated through user-generated content than conventional building of text links.
- Building more image links, and video links (if any) as viral content enhances web traffic.
- No Automated submission of the website.
- Effective use of Anchor link variation in line with the latest Google Algorithm updates (with only Manual submission).
- Linking client website updates with social media to create improved targeted social media traffic to the website.
- Bridging conventional marketing forms with social media streams to create a marketing ecosystem.
Web Analytics & Measuring Success with Trackable Data
Effective utilization of data, metrics, and site performance data combined with targeted keyword performance to provide a usable, comprehensive report on website improvement areas and identification of new demographic locations (not generated through tools).
Disclaimer
Search engine results are controlled solely by each search engine and complicated algorithm. These complicated algorithms evaluate pages on the web against keyword searches performed by users. It is impossible to guarantee high rankings for any website or webpage of any business.
We can legally and ethically make no guarantee or promise, other than our work, process, experience, and proven system to give your website the best chance to rank well on the Major Search Engine Results pages for targeted keyword phrases.