Live Action videos serve as an effective sales and marketing medium. Every year more and more companies continue to include live video streaming as part of their marketing agenda. The main reason for making live videos is to engage viewers while educating them on the valuables of your brand. Videos are easy to understand and are preferred by those who don’t find the time to research your products and services. Live action videos have the potential to increase conversions and generate sales when used wisely.
Viewers prefer live video content as it delivers the right message in the right manner, which triggers conversions. Live videos keep your target group well-informed and this, in turn, prompts them to visit and revisit your videos often. This regulates traffic to your website, boosts rankings, and ultimately increases conversions and sales.
Why Live Action Videos?
A study conducted to analyze the performance of Live Videos shows the following highlights:
• 81% of internet and mobile audiences watched more live video in 2016 than in 2015
• Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%.
• 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.
• 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one.
• 5% of live video audiences would pay for a live, exclusive, on-demand video from a favorite team, speaker or performer.
Three key benefits of using Live Action videos for your business
They have an authentic and instructive tone
• They build an emotional bond with the viewer
• They are faster and relatable
Why ITPR for Live Action videos?
The goal of your video and your brand determines the style and theme of your video. Creating a Live Action video for your online audience is different from making content for television. This is a reason why businesses approach video producers to help them create live action videos. We work together with our video producer to develop a clear storyline with your ideas. This ensures that your video is communicating the right message about your brand. Let us create unique Live Action videos that connect with your audience instantly and show products in action within a quick timeline.